I’m a product designer invested in user insights to deliver meaningful experiences. I've led various design projects for nonprofits and government organizations. I’m based in Austin, Texas.
Let's work togetherUsing UX principles to strengthen vintage in-person experiences
Wayfinding Signage
UX Research
UX Design
A research project consisting of 23 participants, generating 150 qualitative data points to address a core tension: how do we strengthen navigation without compromising a video rental store’s atmosphere? 33 notes flagged issues with signage, genre designation, and discovery. Solutions focus on adding and improving signage to stand out amongst the visual noise and within We Luv Video.
12 weeks • Spring 2024
Form design for
the Austin public library
Form Design
UX Research
UI Design
I redesigned the Austin Public Library’s card application by streamlining five separate forms into one, incorporating conditional logic, a clearer hierarchy, conversational headings, and grouping of similar user inputs. After testing with ten participants, the new design reduced time on task by 32% on mobile and 14% on desktop, while boosting completion rates by up to 31%.
12 weeks • Spring 2024
Academy 4 Redesign
Web Design
UX Research
UI Design
I led a team of three during a website redesign for Academy 4, a nonprofit pairing mentors with fourth-grade children. Throughout the project, I confronted various constraints both technical and interpersonal. I also took on the responsibility of reigning in the team’s individual design instincts, including my own.
12 weeks • Spring 2024
I’m a product designer based in Austin, Texas, with 3 years of experience working with nonprofits and government organizations.
I craft experiences centered around people by leading my teams to understand our users’ habits, problems, and needs. I have a knack for visual design, UI, and prototyping, but my work would be incomplete without the emphasis I put on user research.
©2025 Keith Charba. All rights reserved.
©2025 Keith Charba. All rights reserved.
